Identify
Find products that solve genuine problems and respond to emerging customer needs.
Consumer brands · Product development · UKBased in the UK. Built through partnership.
Building better
consumer
brands.
We bring strong products and thoughtful brands together. Built around real needs. Developed for the UK.
01
Discover.
Find strong products, emerging technologies and real customer needs.
02
Develop.
Refine the product, packaging and experience with manufacturing partners.
03
Launch.
Build a brand and a route to market designed for UK consumers.
01 / What we buildEveryday products.
Everyday products.
Greater potential.
We explore selected consumer categories where better design, thoughtful localisation and a stronger customer experience can make a meaningful difference. These are our areas of interest.
01Healthy home
02Consumer electronics
03Smart home & IoT
04Health & wellness
05Sports & performance
06Family & children’s products
07Emerging consumer technology
02 / Our approachGood products are
01 / DISCOVER 02 / ASSESS 03 / DEVELOP 04 / TEST 05 / INTRODUCE 06 / GROW
Good products are
just the beginning.
We work directly with manufacturers to understand a product’s potential, improve the proposition and build a brand around it. A clear process, from first sample to market.
Evaluate
Review performance, reliability, safety, compliance, customer demand and market fit.
Improve
Collaborate on specification, materials, features, packaging, software and the user experience.
Validate
Purchase samples and test in real-world conditions before making larger commercial commitments.
Launch
Create the brand, consumer proposition, packaging and route to market for the UK.
Scale
Build long-term manufacturing relationships around proven demand and commercial potential.
03 / Manufacturing partnershipsYou build products.
You build products.
We build brands.
Let’s work together. We’re looking for manufacturers who care about their products and are open to collaboration, improvement and long-term growth.
We start with samples and validation, with a view to scaling the products that work.
Start a conversation ↗Product development
OEM / ODM capability, custom specifications and packaging.
Quality & compliance
Clear quality control, testing reports and relevant UK / EU compliance documentation.
Connected technology
Firmware and software customisation, with SDK or API access where relevant.
A foundation for growth
Low-volume initial runs, scalable production, replacement parts and warranty support.
04 / Get in touchLet’s build
Let’s build
something better.
Have a product with potential? Share your catalogue, technical specifications and manufacturing capabilities.
Omer Karim
Founder / Managing Director
Built Different Brands · United Kingdom
Met us at a trade fair? Get in touch using the email or WeChat details on your business card.
Information for manufacturing partners ↗